David Beckham will be worth every cent of his multi-million dollar move to Los Angeles Galaxy, according to club president Alexi Lalas.
The 31-year-old midfielder has agreed a switch from Real Madrid to the MLS side from the end of this season, on a five-year deal worth $250 million including bonuses and endorsements.
"If you want something great, you have to pay for it. Beckham is worth every euro we have paid for him," Lalas insisted.
"It is a deal from which both parties will benefit. Since we announced the deal we have sold thousands of season tickets, shirts and other items associated with the team. He has given the club a lot although he hasn't even played yet."
But the former United States international was keen to emphasise the footballing qualities that Beckham would bring to the Galaxy as well.
"He will help revolutionise the MLS economically and from a football point of view. He was the England captain and shone at Manchester United and Real Madrid, two of the world's biggest clubs," said Lalas.
"He is one of the best players in the world, but he will have to fight for his place here. If he doesn't perform he will have to go on the bench like anyone else."
Real Madrid have decided to drop Beckham from their squad since he turned down a contract extension, and his opportunities in the first team now look remote for his remaining months in the Spanish capital.
But Lalas said Beckham would not be looking to bring forward joining up with the Galaxy in time for the start of the MLS season in April.
"I would love him to come in April but he told us it was very important for him to complete his contract with Real. We will wait for him with open arms in the summer," Lalas added.
"It seems unfair Beckham has been blamed for bad results with England and Real. If these teams play mediocre football it isn't his fault. Football is a game of 11 against 11, not Beckham against 11."